俄罗斯电子商务销售额到2018年将达到300亿欧元

 

Russian e-commerce sales to reach €30bn by 2018: yStats

The business-to-customer (B2C) e-commerce sales in Russia are expected to reach €30 billion by 2018, according to a report by Hamburg-based business intelligence organization yStats.
In comparison to other nations, Russia is among the world leaders in B2C e-commerce growth. In year-on-year sales increase, Russia ranked fifth worldwide last year and is forecast to surpass South Korea to become the ninth largest B2C e-commerce market worldwide in terms of sales this year. It is first among the Brazil, Russia, India, and China (BRIC) countries in spending per shopper and Internet penetration. In Europe, Russia’s B2C e-commerce market was the fourth largest by sales in 2013.
The practice of shopping through a mobile device is increasing rapidly, as mobile Internet penetration increased in 2013. Cross-border shopping is also a trend, as around 10 percent of online shoppers buy directly from merchants in Europe and the rest of the world.
The fashion segment was the leading category by share of online shoppers making purchases in 2013. The top five online shops, in terms of revenues last year in Russia were, fashion retailers Wildberries, mass merchant Ozon, and coupons dealer, and retailer Biglion. Of the foreign players, the leading in terms of unique visitors from Russia were Aliexpress, eBay, and Amazon.
The e-commerce sector in Russia has been a target for investment. In 2011-2013 the main beneficiaries of large investment sums were fashion online stores, such as Lamoda, KupiVIP, and Sapato. This year, online retailers of goods for children have been targeted, as this segment has untapped growth potential. The deals involved online stores for children goods Mamagazin, , and Babadu.

译文如下：

俄罗斯电子商务销售额到2018年将达到300亿欧元

俄罗斯B2C电子商务销售额到2018年预计将达到300亿欧元,根据汉堡商业智能组织yStats提供的一份报告。

与其他国家相比,俄罗斯是B2C电子商务增长的世界领导者之一。在同比增长中，俄罗斯去年排名全球第五,根据今年的销售额，预计俄罗斯将超过韩国成为全球第九大B2C电子商务市场。它在巴西、俄罗斯、印度和中国这金砖四国中每个购物者的花费和互联网普及率都排在首位。在欧洲, 2013年俄罗斯是第四大B2C电子商务销售市场。

通过移动设备购物的习惯迅速增加,因为移动互联网普及率在2013年有所增加。跨境购物也是一个趋势,因为大约10%的在线购物者直接从欧洲和世界其他地区的贸易商那购买。

时尚领域是2013年在线购物者购物的主要类别。根据去年在俄罗斯的收入，前五名的在线商店分别是时装零售商Wildberries，大众批发商Ozon，优惠经销商和零售商Biglion。对于国外网站,根据俄罗斯的独立访客排在前几位的是Aliexpress,eBay,和Amazon。

俄罗斯的电子商务部门已被定位一个投资目标。在2011—2013年期间，大型投资资金的主要受益者是时装的网上商店,如Lamoda KupiVIP和Sapato。今年, 网上零售商把儿童商品作为目标,因为这部分尚未开发其增长潜力。包括儿童商品的在线商店Mamagazin, Esky和Babadu。