亚马逊在12周内通过自己的供应商出售顶级女装

 

Amazon sells top womenswear of its own vendors in 12 weeks

Amazon, one of the leading online retailers of the world, selected and sold 25 percent of its own top women clothing brands within twelve weeks of time, that were successfully introduced by its own marketplace vendors, according to a recent report by Upstream Commerce, a global intelligence leader that provides analytical solutions for retailers.
With the research led by Dr. Shahi Geva, Upstream Commerce co-founder and CTO, Upstream Commerce sampled the top brands for the women’s clothing category -- 857 products compared at the style x colour level -- and, within these brands, at products newly-added by Amazon marketplace sellers. Then Upstream Commerce looked at the time it took Amazon to start selling these products itself, Upstream Commerce said in a statement.
Upstream Commerce CEO and co-founder, Amos Peleg said, “In an ideal business world, a vendor would love to know in advance what products will become best sellers, so if it appears that Amazon tracks its marketplace vendors’ product success and then decides, on short notice, to sell those products itself, this is very important news for the industry.”
“While performing competitive analysis for its clients of top women’s clothing brands sold on Amazon, Upstream Commerce noticed that 25 percent of the most important products first introduced by the marketplace vendors got picked and sold by Amazon within twelve weeks, with some brands seeing pick-up rates as high as 50 percent (Wacoal), and 73 percent (Sockwell),” he added.
Mr. Amos said, “We know that Amazon can act fast and introduce products quickly when it wants to. This is probably a case where product selection and merchandising are being informed by competitive intelligence -- and on a large scale.”
“We know that dynamic pricing (based on competitive intelligence) is an arena where Amazon has been playing an important role for quite some time now, so the possibility that Amazon is ‘stalking’ its vendors for their assortment as well, demonstrates a powerful practice where Amazon is (yet again) showing the way to the entire industry,” he added.
译文如下：

亚马逊在12周内通过自己的供应商出售顶级女装

亚马逊,一个世界领先的在线零售商, 在十二周内选择和出售25%的顶级女装品牌,成功的引入了自己的市场供应商,根据上游商业最近的一份报告显示。上游商业是为零售商提供情报的全球领袖。

在上游商业联合创始人兼首席技术官Shahi Geva博士领导下的研究,上游商业采样了女装类的顶级品牌,对比了857种产品在x风格的颜色级别,在这些品牌中,有来自亚马逊市场供应商的新增产品。然后上游商业关注亚马逊开始销售这些产品的时间,上游商业在一份声明中说道。

上游商业首席执行官兼联合创始人的Amos Peleg说道，“在一个理想的商业世界中,供应商很想提前知道哪种产品将成为畅销品,所以如果这样看来,亚马逊成功追踪市场供应商的产品,然后决定在短时间内出售这些产品,这是行业非常重要的新闻。”

“在对亚马逊上销售的顶级女装品牌客户进行竞争分析,上游商业注意到，通过市场供应商首次引入有25%的最重要的产品得到挑选,并在12周内由亚马逊出售,一些品牌的回升率高达50%(华歌尔)和73%(Sockwell),”他补充道。

Amos先生说道：“我们知道,亚马逊当它想要快速推出产品时可以迅速行动。这可能是产品选择和销售规划被竞争情报大规模提及的个案。”

“我们知道动态定价(基于竞争情报)是一个竞技场,亚马逊在相当一段时间内一直发挥着重要的作用,所以亚马逊也可能追踪其他分类的供应商,亚马逊再次向整个行业展示了一个强大的实践。”他补充道。