越南国家纺织服装集团敦促服装行业保持其市场地位

 

Vinatex urges garment sector to retain market position

The garment and textile sector in Vietnam has to work towards maintaining its market position, in order to prevent declination, according to Hoang Ve Dung, the deputy general director of the Vietnam National Textile and Garment Group (Vinatex), the Vietnam News reported.
Dung advised the local garment and textile industry to focus on improving their marketing strategies and boost trade promotion, to maintain existing customers and retain the financial status of the textile sector.
He said that business plans should be strictly aimed at maintaining the textile industry’s existing market share. To this end, domestic businesses should become more proactive by participating in public events such as fashion shows and exhibitions.
The Vietnamese garment sector is facing fierce competition from Bangladesh, India and Indonesia, which have more material and labor resources. Local garment and textile businesses have been greatly affected by other nations, especially China, which can lower product prices to attract customers.
But the Vietnamese businesses have already started renovating their methods of production from outsourcing activities to Freight on Board and an Original Design Manufacturers model, which is a step in the right direction, Dung said.
Free trade agreements between Vietnam and the EU and the Customs Union of Russia, Belarus and Kazakhstan, and the Trans Pacific Partnership (TPP) bring hope for the future of the Vietnamese textile and garment industry. As per the TPP, 90 percent of Vietnamese exports to countries in the TPP will not attract tariffs, which provides attractive opportunities to Vietnamese industry.
These agreements will open up future opportunities for the sector, but first businesses need to focus on improving their competitiveness, Dung said.
Vietnamese garment and textile exports jumped 18.9 percent in the first nine months of 2014 to US$ 15.5 billion, mainly due to growth in traditional markets such as the US, the EU, Japan and the Republic of Korea.
译文如下：

越南国家纺织服装集团敦促服装行业保持其市场地位

根据越南国家纺织服装集团(Vinatex) 副局长Hoang Ve Dung所说，越南服装和纺织品行业应当努力维持其市场地位,以防衰退,越南新闻报道。

Dung建议当地服装和纺织品行业专注于提高他们的营销策略以及推动贸易促进来维持现有客户，并保持纺织行业的财务状况。

他说,商业计划应该严格针对维持纺织品行业现有的市场份额。为此,国内企业应该更加积极主动参与公共事件,比如时装秀和展会。

越南服装行业正面临来自孟加拉国、印度和印尼的激烈的竞争,这些国家有更多的材料和劳动力资源。而且当地的服装和纺织企业一直很受其他国家的影响,尤其是中国,它可以降低产品价格来吸引客户。

但是越南企业已经开始更新他们的生产方法，从外包活动到离岸价格以及初始设计制造商模式,这正朝着正确的方向发展，Dung说道。

越南和欧盟之间的自由贸易协定，与俄罗斯、白俄罗斯和哈萨克斯坦的关税联盟, 以及跨太平洋伙伴关系(TPP)将给越南纺织品和服装行业的未来带来希望。根据TPP协议,越南90%的产品出口到TPP国家不需再缴纳关税,这为越南行业提供了有吸引力的机会。

这些协议将打开该行业未来的机会,但首先企业需要集中精力提高他们的竞争力, Dung说道。

在2014年的前九个月，越南的服装和纺织品出口跃升18.9%至155亿美元,这主要是由于传统市场的增长,如美国、欧盟、日本和韩国。