2016年，印度在线购物者的数量将变成三倍
Indian online shoppers to treble by 2016: Google
According to technology giant, Google, the numbers of online shoppers in
Google
“The confidence to shop online is on the rise as 71 per cent of those (respondents) who said they do not shop online from tier I and II cities, plan to do so in the next 12 months," he told media persons.
A rise in internet penetration and growing preference for online shopping will drive the Indian ecommerce market to $15 billion by 2016, he said.
The Indian ecommerce market is currently estimated at about $3 billion by analysts.
Compared to just 8 million in 2012, about 35 million Indian consumers are now buying apparel, electronics, cosmetics, furniture, etc from online stores.
Anandan explained that of the 100 million online shoppers, around 40 million are expected to be women and that women buyers in tier I cities are driving growth and also outspending men by 2 times.
The research was conducted by Forrester Consulting across 6,859 respondents, of which over 60 per cent said buying online was directly correlated with social status.
The mobile phone also emerged as an important access device for online shoppers with one in three online buyers transacting online on mobile phones, while it was one in two respondents in tier III cities.
About 66 per cent respondents mentioned that they preferred shopping online for variety and convenience and also for discounts.
译文如下：
2016年，印度在线购物者的数量将变成三倍
根据科技巨头谷歌统计,印度在线购物者的数量将变成三倍，从目前的3500万到2016年的1亿。
谷歌印度公司的总经理Rajan Anandan说，这些新的在线购物者将来自一线和二线城市。
“网上购物的信心正在上升，因为71%的受访者，那些来自一线和二线城市说他们从不在线购物的人计划在未来12个月内进行在线购物。”他告诉媒体。
互联网普及率的上升和对网上购物的偏爱将推动印度电子商务市场到2016年达到150亿美元,他说。
据分析，印度电子商务市场目前估计约达30亿美元。
相比2012年仅800万的数量,目前大约3500万的印度消费者在网上商店购买服装、电子产品、化妆品和家具等。
Anandan解释说,在1亿的在线购物者中,预计大约4000万是女性，而且那些来自一线城市的女性买家正强劲的增长,超过了男性买家的2倍。
该研究是由Forrester咨询公司在6859名受访者进行的,其中超过60%的人说在线购买直接关系社会地位。
对于在线购物者来说，手机也成为一个重要的访问设备，三分之一的在线买家用手机交易,在来自三线城市的受访者中两个中的一个使用手机交易。
约66%的受访者提到,他们首选网上购物因为其品种多和方便性，同样也因为有折扣。