国际贸易中心帮助科特迪瓦纺织企业进入电子商务市场

 

ITC helps Ivorian textile firms enter ecommerce market

Ten Ivorian small and medium-sized enterprises (SMEs) have entered the ecommerce marketplace by setting up the trade portal titled “IvoryMall”, with the support of the International Trade Centre (ITC).
The initiative is part of the Trade and Regional Integration Support Program (PACIR) funded by the European Union. Under the programme, ITC assists Ivorian SMEs working in the textile, fashion and home-accessories sectors in building marketing strategies, developing marketing tools, strengthening their branding and visual identity, as well as promoting their participation in international buyer-seller events and initiatives in regional and international markets.
The structure of the IvoryMall is modular, scalable and replicable. As part of an ongoing project on virtual marketplaces (VMPs) funded by the World Bank, this solution will be used not as a marketplace in and of itself, but as a tool to capture and centralize the content before its replication and synchronization to other marketplaces, International Trade Center said on its website.

The VMP project involves training and coaching 600 SMEs from Jordan, Morocco and Tunisia to sell on VMPs. The e-mall solution can be installed for trade support institutions or SME networks that aim to offer participants an easy and cost-effective solution to trade online.
The electronic shops are designed in a way that removes 80 per cent of the complexity of setting up a new e-shop. Digital catalogues can be replicated and synchronized with different online marketplaces, including Amazon, eBay, Facebook and soon, Etsy. Ivorian SMEs received training on managing e-shops in May 2014.
James Howe, ITC senior adviser on international marketing and branding said, “Going beyond raising of awareness, ITC technical assistance puts powerful tools in the hands of African entrepreneurs, and we help them to overcome challenges of online payment solutions and logistics. Their reaction is very exciting: they clearly understand the business potential of these new tools.”
ITC is the joint agency of the World Trade Organization and the United Nations. Its mission is to enable small-businesses export success by connecting small and medium-sized enterprises in developing countries and transition economies to the global trading system.

译文如下：

国际贸易中心帮助科特迪瓦纺织企业进入电子商务市场

在国际贸易中心(ITC)的支持下，科特迪瓦的十家中小企业(SMEs)已通过设立题为“科特迪瓦商场”的门户进入电子商务市场。

该计划是由欧盟资助下的贸易和区域一体化支持项目(PACIR)的一部分。该计划下,ITC帮助科特迪瓦致力于纺织、时尚和家居饰品行业的中小企业在建立营销策略,发展营销手段,加强他们的品牌和视觉识别,以及促进其在地区和国际市场参与国际买卖方的事件和活动。

“科特迪瓦商场”的结构是模块化的、可扩展的和可复制的。作为一个由世界银行资助的在虚拟市场(VMPs)正在进行项目中的一部分,该方案将被使用而不是作为市场和其本身,但作为一个工具来捕获和集中复制前的内容，并同步到其他市场,国际贸易中心在其网站上说。

虚拟市场计划包括培训和指导600家来自约旦、摩洛哥和突尼斯的中小企业来出售虚拟市场。电子商场的方案可以为贸易支持机构或中小企业网络安装,旨在为参与者提供一个简单的和具有成本效益的解决方案来进行在线贸易。

电子商店的设计是在某种程度上去除80%的复杂性来建立一个新的电子商店。数字目录可以被复制和同步在不同的在线市场,包括亚马逊,eBay,Facebook和soon,Etsy。科特迪瓦的中小企业在2014年5月接受了电子商店的培训管理。

国际贸易中心国际市场销售的高级顾问James Howe说，超越意识的提高,ITC技术援助将把强大的工具放在非洲企业家的手中,我们帮助他们克服在线支付方案和物流方面的挑战。他们的反应非常兴奋:他们清楚的理解这些新工具的商业潜力。

ITC是世界贸易组织和联合国的联合机构。它的使命是使小企业通过连接发展中国家和全球贸易体系中经济转型的中小企业来使出口成功。