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亚马逊撤回其自主品牌Elements

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Amazon pulls out private label diapers Elements

The world’s biggest ecommerce marketplace, Amazon has withdrawn its private label range of diapers, Amazon Elements within six weeks of launching.
In an email to its customers, Amazon said, “Based on early customer feedback, we are making some design improvements to the diaper and so are withdrawing the same."
To compensate, Amazon offered shoppers a $25 credit and added that they would like customers to try out the new diapers as and when they are ready for sale.
On December 9, Fibre2fashion had reported that Amazon has launched a new line of baby diapers; Amazon Elements available in sizes newborn through six.
The Amazon Elements line of products is only available to Amazon Prime members and program costs $99 per annum and includes free shipping.

译文如下:

亚马逊撤回其自主品牌Elements

世界上最大的电子商务平台——亚马逊已撤回其包括尿布范围的自有品牌,在六星期前推出的Amazon Elements

在发给顾客的一封电子邮件中,亚马逊说道,“基于早期客户的反馈,我们正在对diaper做一些改进设计,所以同时进行撤销。

作为补偿,亚马逊向购物者提供25美元,并补充说,他们希望无论何时当他们准备出售时,客户可以尝试新的尿片。

Fibre2fashion 129曾报道,亚马逊推出了婴儿尿片一个新的产品线; Amazon Elements可用于六个不同尺寸大小的新生儿。

Amazon Elements的产品线只针对亚马逊的Prime会员,会员需要每年支付99美元的会员费,当然他们也会获得为期两天的免运费服务。

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