谷歌与李维斯合作开发智能衣物

Google, Levi's tie up to tackle wearable technology
Iconic jeans maker Levi Strauss and a technology giant Google have come together to tackle a new challenge. At Google I/O 2015 on May 29, Google’s advanced technology and projects (ATAP) group unveiled Project Jacquard and named the Levi’s brand its first official partner, Levi Strauss announced on its website.
The goal of Google’s Project Jacquard is to confront the historical limitations of wearable technologies by decoupling the touch interface from the digital device. Jacquard makes garments interactive — simple gestures like tapping or swiping send a wireless signal to the wearer’s mobile device and activate functionality, such as silencing phone calls or sending a text message.
“When it came to choosing a first partner for Project Jacquard, the Levi’s brand was a natural fit,” said Ivan Poupyrev, a technical product lead (TPL) for Google’s ATAP group. “Levi’s is an iconic brand with deep Bay area roots — authentic and also highly innovative and fashionable. Levi’s brings to Jacquard their deep knowledge and understanding of apparel, their consumers and what they value.”
“Levi’s has always stayed true to our iconic products, while continuing to introduce innovations that address the current challenges of modern life,” said Paul Dillinger, Levi’s head of global product innovation, who took the stage at Google I/O. “In our hyper-digital world, people constantly struggle to be physically present in their environment while maintaining a digital connection. The work that Google and Levi’s are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional.”
译文如下：
谷歌与李维斯合作开发智能衣物
李维斯在其网站上公布，牛仔裤制造商李维斯和科技巨头谷歌将一起应对新的挑战。谷歌一年一度的I/O开发者大会将于北京时间5月29日在美国旧金山召开，谷歌的先进技术和平台团队（ATAP）提议将首次与官方合作伙伴李维斯携手合作。
谷歌的目标是把电子元件编织到纤维中，使布料变身为一个触控屏，用户的手指可以在布料上滑动来控制附近的电子设备。例如利用无线信号发送到佩戴者的移动设备，激活功能。
谷歌ATAP部门主管Ivan Poupyrev说：“选择与首位合作伙伴李维斯在智能衣物领域上进行合作是天作之合。李维斯作为一个标志性的服装品牌，其高度创新与时尚已成功植根于市场。李维斯开发的提花服装深受广大消费者的青睐。”
李维斯全球品牌创新总裁Paul Dillinger说；“李维斯一直忠于我们的标志性产品，同时继续引进创新，对当前现代生活面临的挑战提供解决方案。”谷歌宣布该项目名为“Jacquard”，李维斯是这个项目的第一个合作伙伴。“Jacquard”项目由小型团队ATAP负责。