找客户，不止于此 It Is Not an End to Find Customers
In an environment of nationwide business rush, there are a growing number of competitors from SOHO, foreign trade companies, to the factory. Therefore, looking for customers becomes increasingly difficult. It is not enough to just release information on B2B platform and then wait for customers’ inquiries. Let’s see some skills to find customers.
1、善用搜索工具 Make the best of search tools
这是最基础最原始的找客方式。除了用最基本的关键词去搜索，还可以用关键词去搜索图片，进而用图片来找买家的信息。另外，了解产品在不同国家的不同表达方式能让搜索有不一样的进展。善于运用当地的搜索引擎，用当地的语言和产品表达作为关键词搜索，都能让你搜索到一些别人搜不到的客户资源。
This is the most basic and original way to find customers. In addition to using the most basic keywords to search, you can also use keywords to search the picture, and then use the picture to find the buyers’ information. Moreover, knowing different expressions of products in different countries brings about a significant difference. You can search for some special information that others can’t if you make the best of local search engine with the local language and product expression as a keyword.
2、多注册一些B2B网站 Register more B2B websites
我们不能过于依赖b2b平台，但是我们能够借助它增加自己公司和产品在客户面前的曝光率，吸引客户主动联系我们。现在有很多免费的b2b平台，我们没有办法全部都注册而且并且做好信息更新，因为这是很费时间的事，所以我们可以选几个重点平台，注意每个星期更新产品信息，想办法将产品的特点展示人前，吸引客户眼球。可以通过用正确的英文描述，精美的图片等。
We can not rely too much on the B2B platform, but we can use it to increase the exposure rate of our own companies and products to customers and therefore attract customers to contact us. There are a lot of free B2B platforms, but we cannot register all of them and update the information consistently because this is a very time-consuming thing. We can choose a few key platforms. Pay attention to updating product information in every week, finding ways to show characteristics of the product and attracting customers with the correct English description and elegant pictures etc.
3、多参加展会 Participate in more exhibitions
当然，这取决于你公司的实力，除了参加本国当地的展会，能去国外参展，更是展现你公司实力，吸引买家的不二法门。在国外展会，你可以接触到终端买家，更能接触到一些在国内展会你无法触及的买家，因为很多买家是不会来中国参展的。
Of course, it depends on the strength of your company. In addition to local exhibitions, having the ability to participate in overseas exhibitions is the best way to show the strength of your company to attract buyers. In exhibitions abroad, you can reach the terminal buyers, and even contact some buyers who you can’t touch in domestic exhibitions because many buyers won’t come to China.
4、把握好老客户 Seize regular customers
你有没有这样的经历吗？和客户的关系打好了，他会给你推荐一些客户，让你去联系他们。如果你有这样的机会，请重视，因为这是很难得的机会，是客户对你的信任。无论如何，先好好把握这个客户推荐的客户，就算做不成生意，说不定日后他也会给你推荐其他客户。须知道，地球是圆的，客户的朋友圈远比你想象的宽大很多。
Do you have such an experience that if you establish good relationship with customers, they may recommend some customers for you. If yes, please grasp such a rare opportunity because it stands for trust of your customers. In any case, keep the recommended customer because even you can’t have a transaction but he may recommend others to you. You need to know that the customers’ circle of friends is much wider than what you can image.
5、充分利用黄页 Make full use of the yellow pages
每个市场都会有当地的公司黄页，你可以通过黄页的公司列表，复制他们的公司名称到搜索引擎上搜索一下。
Each market has its yellow pages of local companies. You can search on the search engine by copying their company name.
6、主动出击 Take the initiative
很多客户会在B2B发布采购需求，我们不需要坐等客户主动上门，也可以直接在他们的需求上联系他们，引导他们去看我们的网站或把更加详细的资料发给他们，如果他真的想做生意，我想他会联系你的。当然我们也不排除有一些客户你发信息给他后杳无音信的，但是，不要放弃，像跟踪其他客户一样，隔三差五的给他个邮件提醒他们。
Many customers release procurement requirements on B2B platform, but we can’t just wait for them to contact us. We should take the initiative to guide them to visit our website. Besides, we can also send them more specific information. If they want to do business indeed, they will contact with you. Of course, some customers never reply. However, never give up. You should remind them regularly by emails just like following up other customers.
找客户和做销售一样，没有窍门，只有坚持不懈地努力。很多时候不是你找不到客户，只是你放弃得太早了。
Just like sales,there is no shortcut but just persevere when looking for customers. Mostly, you can find customers indeed but you give up too soon.
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