美国服饰采用众包来扩大产品线

 

American Apparel uses crowdsourcing to expand product line

American Apparel, a leading fashion apparel brand, is using crowdsourcing to find made in USA accessories to sell in their retail and online stores.

The made in crowdsourcing campaign is an open call for all kind of vendors who manufacture in America to send proposals to American Apparel.

The accessories line includes products like leather goods, footwear, small home furnishings, jewelry, and fragrances.

We want to continue to support manufacturing in the US by giving small businesses the opportunity to thrive and succeed. We are very excited to launch our Made In crowdsourcing campaign by soliciting ideas for third-party accessories and small home goods made in America and giving these vendors the opportunity for distribution in our stores and online globally, “ said Cynthia Erland, senior vice president, marketing, American Apparel.

译文如下：

美国服饰采用众包来扩大产品线

一家领先的时尚服装品牌——美国服饰,正利用众包来寻找美国制造的配件来零售以及在线商店销售。

众包活动是一个开放的呼吁所有的在美国制造的供应商发送提议至美国服饰的活动。

配件线包括皮具、鞋类、小型家居用品、珠宝和香水。

我们要继续支持美国制造业给小型企业茁壮成长和成功的机会。我们非常兴奋推出我们的众包活动为第三方配件和在美国制造的小型商品征集观念,给这些供应商的机会来分布在我们的商店和全球在线商店,” 美国服饰市场营销高级副总裁辛西娅·厄兰说。