全球服装销售额逾1.4万亿美元

Global apparel sales to cross $1.4 trillion
The global apparel market, which has been experiencing a slowdown in growth since 2009, is now showing signs of recovery and sales in 2016 are expected to exceed $1.4 trillion, according to a study conducted by an e-commerce and marketing agency in China. The U.S. market is projected to represent 1/5th of the total, which translates into more than $300 billion, while women's apparel sales are on track and expected to command 40% of total apparel sales worldwide, says the Shanghai-based agency Sinointeractive.
The agency also found that the purchasing habits of young women, the most important contributors to overall sales, are changing in that they are becoming more and more sensitive to the price: Its research said 54.6% of women in the 18 to 35 age bracket in America buy their clothes online, and the price-performance ratio is the most important factor influencing their decision to purchase.
Acknowledging the trend, Leo, the operations director at Globalegrow, a leading international apparel e-commerce supplier based in China, said that his company has already adjusted the pricing strategy as a result.
The company, he said, had developed a sophisticated pricing system: while strictly maintaining the high quality of the products, the system calculates the most reasonable prices taking into account the purchasing habits of the shoppers, the product's popularity in the region, currency exchange rates and other factors.
At present, more than half of the company's sales are women's clothes in the $20 to $50 range. These products are selling quickly, especially during peak buying seasons such as the summer break and at the end of the year.
译文如下：
全球服装销售额逾1.4万亿美元
据中国电子商务研究中心发布的报告称，自2009年以来，全球服装市场增长放缓，现在开始显示复苏的迹象，2016年全球服装销售额预计将超过1.4万亿美元。
据Sinointeractive称，美国市场预计将占总数的五分之一，销售额逾3000亿美元，其中女性服装销售额占全球服装销售总额的40%。
年轻女性作为整体销售最重要的贡献者，该机构还对其购买习惯进行了研究。调查发现，美国54.6%的女性（年龄在18至35岁之间）通过网上购买衣服，她们对性价比比较重视，同时这也是影响她们是否购买的最重要因素。
针对这一现象，环球易购网（Globalegrow）作为一家国际领先的服装电子商务供应商，其运营主管Leo表示公司已经调整了定价策略。
他说，该公司已经开发出了一种复杂的定价系统，严格保持产品的高质量，针对顾客的购买习惯，系统计算最合理的价格，同时调查产品在该地区受欢迎的程度、
货币汇率和其他因素。
目前，该公司女性服装销售超过半数，价格定位在20到50美元。这些产品卖得很快，尤其是购买旺季，如暑假和年底。