肯尼亚是一个潜在的服装采购中心

 

Kenya, a potential apparel sourcing hub

As production costs rise in Asia, Sub-Saharan Africa offers the last frontier in the search for new apparel sourcing markets. With a strong apparel tradition, a large and entrepreneurial workforce, and an attractive business environment, Kenya is a compelling new sourcing destination for global brands. However, Kenya also has a deep well-spring of talent among fashion designers and small tailors, who can serve both the global, domestic, and regional markets, according to a report titled 'The Kenyan Textile and Fashion Industry: The role of fashion designers and small tailors in the fiber to fashion value chain.'
The report focuses on how Kenyan designers and factories can capitalize on these opportunities. The study was commissioned by Equity Bank-Kenya, in collaboration with HIVOS and the Association of Fashion Designers of Kenya.
It offers a development strategy and action plan to develop and strengthen an inclusive and sustainable “Fibre to Fashion” (F2F) value chain, in which local fashion designers and small tailors can play a meaningful role on the domestic and global manufacturing and retail scene.
The report has proposed integrating local designers and small tailors into the domestic retail trade, and strengthening the National Fibre to Fashion Value Chain.
It has also proposed the creation of an enabling environment to support the growth and development of MSMEs in the Textile and Clothing sector.
The report proposes strengthening the trade support network through institutional alignment and building capacity of MSMEs to become market ready and export ready.

译文如下：

肯尼亚是一个潜在的服装采购中心

随着亚洲生产成本的上升,非洲撒哈拉沙漠以南地区提供最后一个前沿来寻求新的服装采购市场。一个强大的服装传统,大量创业劳动力以及一个有吸引力的商业环境,肯尼亚是一个引人注目的新的全球品牌采购目标。然而,肯尼亚在时装设计师和小裁缝中也有人才源泉,他们能提供全球,国内和区域市场,据题为“肯尼亚纺织业和服装业的发展:时装设计师和小裁缝在纤维时尚价值链的角色”。

报告的焦点在于在肯尼亚的设计师和工厂如何抓住这些机会。这项研究委托肯尼亚银行，HIVOS以及肯尼亚时装设计师协会合作的。

它提供了一个发展战略和行动计划来发展和加强具有包容性和可持续的“从纤维到时尚”的价值链,当地的时装设计师和小裁缝可以在国内和全球制造业和零售业扮演一个有意义的角色。

该报告提出了整合本土设计师和小裁缝到国内零售贸易,并加强国家从纤维到时尚的价值链。

它也提出了创造有利环境来支持纺织品和服装行业中小企业的发展。

这份报告提出了通过机构调整和中小企业能力建设加强贸易支持网络，使之成为现成市场和出口市场。