印度土布销售将获得电子商务的提升

Indian khadi sales to get ecommerce boost

The Khadi and Village Industries Commission (KVIC) which promotes the khadi fabric industry in India, is planning a big way foray into ecommerce sales, to enable it to reach its revenue target of Rs 5,000 crore by 2018. For this, KVIC is in talks with several online fashion retailers, with the aim to derive 10 per cent of all sales through online retailing.

“Other than the ecommerce initiative, KVIC is also planning to open 'Khadi India Lounge’s', which will sell premium khadi products in major Indian cities,” Usha Suresh, KVIC's chief executive officer told a media agency.

KVIC is set to open Khadi India Lounges in metro cities across India like Delhi, Jaipur, Mumbai, etc, within the next few months and will open these lounges in other cities by the next fiscal.

In order to boost sales from the current Rs 1,500 crore to Rs 5,000 crore, the agency is also exploring taking the franchise route, under which it will start around four stores in each of the state capitals and two more in other districts.

译文如下：

印度土布销售将获得电子商务的提升

促进印度土布织物产业的印度土布和村庄产业委员会(KVIC)正计划进军电子商务的销售方式,使它能够在2018年达到500亿卢比的收入目标。为此,KVIC正与数家在线时装零售商洽谈,目的是为了通过在线零售将整个售销额提高10%。

“除了电子商务计划,KVIC还计划开设‘印度土布吧’”,将在印度主要城市销售溢价的印度土布产品,”,KVIC首席执行官Usha Suresh告诉媒体机构。

KVIC计划将在印度的地铁城市开设印度土布吧, 如德里，斋浦尔,孟买等等,在接下来的几个月将在其他城市开设印度土布吧。

为了将公司的销售额从目前的150亿卢比提高到500亿卢比,该机构还在研究采取特许经营的方式,它将每一个州的首府和其他两个区开设四家店。